Target Audience Research

Two Door Cinema Club’s music is a mixture of indie, rock and electro, which means they appeal to a wide range of music enthusiasts. The songs that the band have released from their album also have a sort of dance feel to it, meaning that it can appeal to an audience who are into dance and mainstream music. A good idea of what the target audience is like for this band is to look at the firms that promote them. For example, NME is one of the promoters for Two Door and they are a very successful company. Their magazine is aimed at mainly males, who are into indie and rock music with an age range of 17-30. Their statistics also state that the majority of the readers are 25 years of age with 27% of the readers being female. So from using these statistics from external sources, it gives you an idea of what type of people are expected to follow the band. Also, they are currently performing and touring around bars and clubs which shows that they are aiming their music at a teenage to young adult age range. Based on these facts me and my group members will need to aim our video at an audience of predominantly males between the ages of 17 and 30 years old. In my opinion the main psychographics for Two Door Cinema Club are the explorer and the reformer. The reason I say the explorer is because it refers to people who are driven by a need for discovery and people who are young in nature. Explorers are also people who respond to brands that provide new sensations and instant effects. Reformers refer to people being socially aware and unlike explorers, they won’t buy things just because they’re new. The way that me and my group members will aim our video to relevant audience is by wearing the appropriate and stereotypical clothing of an indie/rock band, which is skinny jeans, cardigans, leather jackets etc. Also, our video will contain footage that is stereotypical of indie/rock videos. Finally, the props that we have included such as electric guitars, amps etc are also ways in which we are aiming our video at the appropriate audience.