Dizzee Rascal (Dylan Kwabena Mills), 25, is a British rapper, songwriter and record producer. He is well known for his rap music, as well as other genres such as grime and house. He is also commonly known for his hit singles "Bonkers", "Holiday” and he is also the artist for ‘Come Dance Wiv Me’, which is the video that I’ll be analysing. The song was produced by Calvin Harris and was released in July 2008. Dizzee Rascal is extremely successful, as he has worked with artists such as Calvin Harris, Shirley Bassey, Newham Generals and many more. Also, his latest album went platinum after reaching 300,000 units. The song, ‘Come Dance Wiv Me’ positioned Dizzee Rascal through the medium of a music video as an artist who can produce a wide range of different music.
This song overall made number 1 in the UK’s music charts meaning that the album ‘Tongue and Cheek’ was very popular as it included other number 1’s such as ‘Holiday’ and ‘Bonkers’. So the song itself achieved mainstream success in the short term and established Dizzee Rascal, as it was another single that broke into the top 10.
The video begins at a fairly frequent pace, with the DJ decks being used, female's putting make up on and the bar being prepared for the night. All this is done before the music properly kicks in. Once the beat has kicked in, the video cuts to Dizzee Rascal, showing that he's the dominant character in this video. Also, when the camera is on the lady, it is very slow and it cuts to different part of her body emphasizing and she is an important character and is a character who is appealing to the males audience. The editing that is shown in this video is mainly drawn attention to at the beginning where the screen is wiped to a scene of Dizzee Rascal and the female which really accentuates the fact that this scene happened in the past.
When the song cuts to the chorus, Calvin Harris is the singer, and when the camera turns to him the background is changed into this pink colour with him being the only normal coloured part. This stresses how he is also an important part in the video. Also, when the camera is on him, it cuts to him, whilst he is in the same position, however it is not really noticeable but it is really effective as it cuts in time with the beat. The relationship between the lyrics and the visuals is that they are illustrated and amplified by the visuals. Some of the lyrics that are lip-synched by Dizzee Rascal are related to some of the actions that take place in the video. An example is that because the title of the song is called ‘Come Dance Wiv Me’ the video is set in a club, hence the name of the song. The relationship between the music and the visuals is that at times the video does cut to the beat however there aren’t solo instrumental bits due to the fact that the song contains many electro types of music. Also, the video changes pace with the music because as the music gets to the chorus and when the beat drops, the video becomes a bit more frequent.
When the song cuts to the chorus, Calvin Harris is the singer, and when the camera turns to him the background is changed into this pink colour with him being the only normal coloured part. This stresses how he is also an important part in the video. Also, when the camera is on him, it cuts to him, whilst he is in the same position, however it is not really noticeable but it is really effective as it cuts in time with the beat. The relationship between the lyrics and the visuals is that they are illustrated and amplified by the visuals. Some of the lyrics that are lip-synched by Dizzee Rascal are related to some of the actions that take place in the video. An example is that because the title of the song is called ‘Come Dance Wiv Me’ the video is set in a club, hence the name of the song. The relationship between the music and the visuals is that at times the video does cut to the beat however there aren’t solo instrumental bits due to the fact that the song contains many electro types of music. Also, the video changes pace with the music because as the music gets to the chorus and when the beat drops, the video becomes a bit more frequent.
There are a lot of camera shots of Dizzee Rascal and Calvin Harris, as the record company try and promote the single. Dizzee Rascal is wearing stereotypical clothing of a rapper for example the baseball jacket and the jewellery. On the other hand Calvin Harris is wearing fairly smart clothing. Previously Dizzee Rascal has been known to be quite a fierce character having stabbed someone in the past however this video shows him to be quite laid back and more relaxed as he is in a club and enjoying himself. This video is mainly performance based as well as concept based because there is no real story shown throughout the video.
To conclude, this video changes Dizzee Rascal in a positive way, as he is becoming more of a mainstream artist rather than a stereotypical rapper. Calvin Harris played a major part in producing the single, which helped in it gaining mainstream success and a UK number one.
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