Example (Elliot Gleave), 29, is an English singer and rapper born in Fulham who is contracted with Data Records. He is well known for his grime, dubstep, hip hop, and electro music which are very modern types of music in this era. He is also the artist for the song ‘Won’t Go Quietly’ which was released at the start of 2010.
This song positioned Example through the medium of a music video as an artist who can produce a wide range of different music. This song overall made number 6 in the UK’s music charts showing Example’s first appearance in the top 10. So the song itself achieved mainstream success in the short term and established Example as an artist as it made the top 10. ‘Won’t Go Quietly’ is effectively a performance type of music video with a vague story behind it about a woman however this story isn’t really progressed so it’s more of video that just focuses on Example himself whilst showing his fans that they are having a good time. It also has section of lip-synching by Example. The lyrics to this song aren’t very illustrative as there isn’t really an obvious intention. Also, the song was released in January so the song wasn’t exactly positioned as a summer anthem or something similar. The relationship between the music and the visuals is that at the beginning of the video there are flashing lights that flash to the beat but overall there isn’t much to speculate between the music and the visuals.
The image of Example is promoted heavily throughout the duration of the video. There are many camera shots of him lip-synching the lyrics and constantly performing. The scene and the video is filled with his fans dancing and enjoying his music signifying that his music is good to listen to constructing that Example is a successful musician. The shots of Example in this video are mainly medium shots to close ups are an essential technique to promote the artist and his music.
At the beginning the video shows that there is a relationship between the lyrics. When he says the word 'she' the woman walks through the door, emphasizing the fact that he is talking about her. This is a constant feature throughout the course of the video, where when he talks about the woman, the camera cuts to her. I also noticed that the majority of the time when the camera cuts to the woman, the pace of the action is slowed down to signify that she is an important character in the video. The mise-en-scene used in this video is both stereotypical and unusual. The song has a dance theme to it hence why it is set in a club with a DJ and people dancing, however the unusual thought is there is a guitar. The perhaps signifies Example to be different and it makes him stand out, emphasizing the fact that his psychographic could be 'the explorer'. Most of the rest of the video is fast paced and there are many frequent cuts that go with the beat as the music is very quick. In some parts of the video, there is an image of Example and you can see his brain. This links in well with the lyrics as they say 'it's just another case of do or die', as the word 'die' is sort of linked to the brain.
At the beginning the video shows that there is a relationship between the lyrics. When he says the word 'she' the woman walks through the door, emphasizing the fact that he is talking about her. This is a constant feature throughout the course of the video, where when he talks about the woman, the camera cuts to her. I also noticed that the majority of the time when the camera cuts to the woman, the pace of the action is slowed down to signify that she is an important character in the video. The mise-en-scene used in this video is both stereotypical and unusual. The song has a dance theme to it hence why it is set in a club with a DJ and people dancing, however the unusual thought is there is a guitar. The perhaps signifies Example to be different and it makes him stand out, emphasizing the fact that his psychographic could be 'the explorer'. Most of the rest of the video is fast paced and there are many frequent cuts that go with the beat as the music is very quick. In some parts of the video, there is an image of Example and you can see his brain. This links in well with the lyrics as they say 'it's just another case of do or die', as the word 'die' is sort of linked to the brain.
Throughout the video, the woman has been seen as the dominant force however towards the end other people in the club are pushing her around showing that she is vulnerable.
To conclude, this video is fairly basic and simple and not much thought has been put into it however it is easily accessible. The video on a whole is designed to make people recognize Example as a mainstream artist as he has been known to do grime, dubstep etc. It was also produced so he could breakthrough into the top 10 in the UK Charts which he succeeded in doing so.
No comments:
Post a Comment