Final Copy - A2 Media Two Door Cinema Club - Undercover Martyn

Props, Costumes & Characters

Props,Costume,Characters

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Above shows a presentation about some of the important factors that lead to us creating our final music video. It talks about us characters and our roles in the band, the props that we used throughout the music video such as the guitars and amps etc. The next slide talks about what we were wearing and the final slide shows images of what we wearing. All of the things contained in this presentation appeals to our target audience. 

Ancillary - Magazine Advertisment

The image above is our final magazine advertisement. We edited on photoshop and inserted relevant images to make our advertisement appropriate for the correct audience. One of the techniques that we did was that we coloured in a section of the picture. We shaded the section in black as there was a part of the image that was sticking out. We also put the images of our album covers on there due to the fact that its an advertisement so we thought it would be appropriate to add them. We also inserted images of the sponsors of Two Door Cinema Club which are NME and Glassnote. We chose to add these images as it would make the advertisement more realistic and more appealing to our target audience. 

Final Ancillary - Album Cover

The two images presented are our final images for our album cover. As you can see we have used specific instruments and amps to relate the image to the appropriate audience. Me and my group members edited both of the photos on photoshop and the main technique that we used to get the image how we wanted was by increasing the levels and curves. To get the correct font that we wanted we went on defont.com, where it provides you with many types of fonts. The fonts that we chose are called Dimitri Swank and OCR A Std. We also added a line down the left hand side and increased the opacity of it in attempt to make the overall album cover more effective and more eye catching for the audience. On the back of the album cover we inserted images to make it more realistic and we wrote the names of the songs with the font Myriad Pro. Overall we were very happy with our images because we felt that the dominant image we used was at a quality standard and we added fonts that matched it. The two inside covers were fairly brief, as shown. We thought the stroke lighting would appeal to our audience and the image of our shoes would also be appropriate.  

Location For Final Copy

Locations

View more presentations from ricleaman93                                                                                                                                                                                                                                                                                                                                                                                      The presentation above shows the images of where we filmed our final video. We chose locations that we thought would suit our audience best, and locations that would relate to the indie genre. We chose a spot near Windsor Leisure centre where there were many different choices of where we could film. The areas around Windsor Leisure Centre provided us with options that would relate to our target audience, who are people who age between 17-30. 

Risk Assessment

Risk Assessment

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The presentation above shows the risk assessment that we needed to do for our music video. Having a risk assessment is a very essential factor to have in preparing for something like this as it ensures safety and we will be aware of any danger hazards that may cause us any accidents. The presentation contains the potential risks, the level of risk and actions we need to do to decrease the potential risk from occurring. 

Storyboards

Storyboards

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We needed to create a set of storyboards to prepare ourselves before filming our music video. As you can see the pictures that me and my group members drew were very brief as we weren't a 100% sure on our locations. 

Twitter Image

Twitter image

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The image above shows that I used the social networking site Twitter to try and gain contact with one of the band members of Two Door Cinema Club. I asked if me and my group members could use their song - 'Undercover Martyn' for our media coursework. The member of the band who I asked was Alex Trimble who is the lead guitarist and backing vocals. 

Shooting Schedule

Shooting schedule final

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First Draft

The video shown is our first attempt of filming our music video. As you can see there are a few slight errors that we need to work on however we feel we've done a fairly decent job of it for the first draft. The camera angles and the other shots that we used were not really up to standard. Also, I felt we were a bit too ambitious with our editing, seeing as it didn't really come off too well.

Our Chosen Video - Two Door Cinema Club - Undercover Martyn

The video above is the actual video by the artists themselves. Undercover Martyn by Two Door Cinema Club is an unusual video and is mainly based around the band performing their instruments. Due to the fact the song is fairly short, their is no real story within the video, which is why it is mainly performance based. This track has featured in advertisements for Vodafone and Meteor and it also featured in the video game Grand Turismo 5. The highest position it reached in the UK's single chart was 79 and it peaked at 49 in Ireland.

Textual Analysis Presentation

Rics powerpoint media

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Target Audience Research

Two Door Cinema Club’s music is a mixture of indie, rock and electro, which means they appeal to a wide range of music enthusiasts. The songs that the band have released from their album also have a sort of dance feel to it, meaning that it can appeal to an audience who are into dance and mainstream music. A good idea of what the target audience is like for this band is to look at the firms that promote them. For example, NME is one of the promoters for Two Door and they are a very successful company. Their magazine is aimed at mainly males, who are into indie and rock music with an age range of 17-30. Their statistics also state that the majority of the readers are 25 years of age with 27% of the readers being female. So from using these statistics from external sources, it gives you an idea of what type of people are expected to follow the band. Also, they are currently performing and touring around bars and clubs which shows that they are aiming their music at a teenage to young adult age range. Based on these facts me and my group members will need to aim our video at an audience of predominantly males between the ages of 17 and 30 years old. In my opinion the main psychographics for Two Door Cinema Club are the explorer and the reformer. The reason I say the explorer is because it refers to people who are driven by a need for discovery and people who are young in nature. Explorers are also people who respond to brands that provide new sensations and instant effects. Reformers refer to people being socially aware and unlike explorers, they won’t buy things just because they’re new. The way that me and my group members will aim our video to relevant audience is by wearing the appropriate and stereotypical clothing of an indie/rock band, which is skinny jeans, cardigans, leather jackets etc. Also, our video will contain footage that is stereotypical of indie/rock videos. Finally, the props that we have included such as electric guitars, amps etc are also ways in which we are aiming our video at the appropriate audience. 

Location Shots - For The First Draft

Location

The presentation shown shows all of the locations of where we filmed our music video. The first image is the first scene in the music video of me waking up in my bedroom, looking in the mirror, and then getting changed. What follows this is that there is an image of the hall way in my house. We see this image in use fairly late on in the music video. The bedroom scene is probably the main location of the whole video as it is the introduction of the song and it is where the song is mostly filmed. Whereas the other locations used aren't used as much and you only see them briefly. 

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Ancillary Task Planning

We had to plan out our ancillary tasks in order to make our coursework successful. We were given a sheet with a list of options and we had note the album title, what genre is the track, the artist record label. We also had to note the artist profile, which noted ‘An indie/rock band from Northern Ireland formed in 2007, consisting of 3 members’ and it goes on to talk about the awards that they have won. It also mentions the overview of target audience for the artist and synopsis of video. We also had to mention our ideas for our digipack and ideas for magazine advertisement. 

Kings Of Leon - Pyro - Textual Analysis

My task is to analyse in detail the music video of the Kings of Leon song, Pyro, which is the second single that was released from their latest album, ‘Come Around Sundown’. Kings of Leon are an American rock band, from Nashville, Tennessee, that are very serious about their music. They have been very successful in the UK achieving 9 top 40 singles and head lining world famous festival such as Reading and Leeds. The band have also won 2 BRIT awards in 2008 and all 3 of their albums have reached the top 5 in the UK’s album chart. Their most popular singles are arguably ‘Sex on fire’ and ‘Use Somebody’, which managed to make the number 1 spot in this country. The band was formed in 1999 but has only really been successful in recent years perhaps due to their change in genre. They started off with Southern Rock and blues influences however it has eventually changed over time where now the majority of their music is alternative, arena rock. The inspiration from this song came from Caleb Followill, lead vocalist, when he found out about a load of Christians being killed and it’s also about a man that is fed up with the world we live in today. The actual song itself is a fairly dull and depressing one and the video matches that. The video is pretty much based around one guy who is surrounded by a load of low lives in a bar. At the start of the video, we see the neon ‘Bar’ lights that shows that the bar is tacky and cheap. This straight away gives us the impression that the people that attend this bar aren’t very well off and they live in an area with not a lot of wealth. We are introduced to a guy as he is entering the bar and he seems normal compared to the other people inside it. Before he actually goes into the bar he helps a vagabond, which gives the audience the impression that he is in a stable condition and is quite helpful. We think he is normal, not only because of the condition that he is in, but because of his appearance and the clothes that he is wearing. He is wearing smart casual clothes, which shows us that he is a pretty average guy. At this point in the video, no real stand out piece of editing has been noticed. As the guy walks through the door, that’s when the music begins to kick in which links really well, which is linked to Andrew Goodwin. With the same camera shot still in action, it then begins to pan across the bar showing the people in difficulty and distress. This shot is a very good one as it shows the environment of the bar and we also witness that the colour pallet of the video is very dark and meandering which associates well with the song as it is at quite a low and mellow tempo. The people that we see in this shot look like they are on the edge of society and that they have seen better days in their lives. This pan shot is undoubtedly the most crucial shot in the whole video as it gives the audience an idea of what the characters are like and you are able to witness the whole scenery. The camera then eventually pans to the band playing their music; this is one of the few shots that we see of the band in the whole video and it shows that they take their music very seriously. We see them on a small stage in very tacky bar, which could relate to when they first started playing their music, as they probably at a similar level to what they are like in the video. Usually, the band does performance-based videos to show how serious they take their music but they decided to do something different here with a narrative behind it. What follows this is that the guy who the video focuses on tries to split up an argument and then ends up getting punched in the face; this is when the first cut of the video comes in, which is also the beginning of the chorus, which again links well, which is again linked to Andrew Goodwin. The man then continues to get beaten as the song progresses and the volume of the music gets louder and louder which emphasizes him getting a serious beating. What follows this is that the rest of the video is in slow motion emphasizing people’s reactions to what is going on. The people in the bar then begin to rise up, literally. This perhaps suggests that life can only get better as they’re rising towards a light. The relationship between the lyrics and the visuals are that they are relevant as the lyrics are talking about what is actually happening. It allows the audience to understand the song more easily with the video showing what the lyrics are actually about therefore connecting both together. As far as I am aware there are no intertextual references to another song. To conclude, after watching the video several times I have found out that the music and the lyrics all relate together along with the visuals to give the audience an understanding of the song and the video. Kings of Leon choosing a narrative based song is different for them as they are used to doing performance based ones. Even though the overall song wasn’t very successful as it peaked at 69 in the UK charts, however to me personally I feel it was very good and it all linked well.

Dizzee Rascal - Dance Wiv Me ft. Chrome, Calvin Harris - Textual Analysis

Dizzee Rascal (Dylan Kwabena Mills), 25, is a British rapper, songwriter and record producer. He is well known for his rap music, as well as other genres such as grime and house. He is also commonly known for his hit singles "Bonkers", "Holiday” and he is also the artist for ‘Come Dance Wiv Me’, which is the video that I’ll be analysing. The song was produced by Calvin Harris and was released in July 2008. Dizzee Rascal is extremely successful, as he has worked with artists such as Calvin Harris, Shirley Bassey, Newham Generals and many more. Also, his latest album went platinum after reaching 300,000 units. The song, ‘Come Dance Wiv Me’ positioned Dizzee Rascal through the medium of a music video as an artist who can produce a wide range of different music. 

This song overall made number 1 in the UK’s music charts meaning that the album ‘Tongue and Cheek’ was very popular as it included other number 1’s such as ‘Holiday’ and ‘Bonkers’. So the song itself achieved mainstream success in the short term and established Dizzee Rascal, as it was another single that broke into the top 10.

 The video begins at a fairly frequent pace, with the DJ decks being used, female's putting make up on and the bar being prepared for the night. All this is done before the music properly kicks in. Once the beat has kicked in, the video cuts to Dizzee Rascal, showing that he's the dominant character in this video. Also, when the camera is on the lady, it is very slow and it cuts to different part of her body emphasizing and she is an important character and is a character who is appealing to the males audience. The editing that is shown in this video is mainly drawn attention to at the beginning where the screen is wiped to a scene of Dizzee Rascal and the female which really accentuates the fact that this scene happened in the past. 


When the song cuts to the chorus, Calvin Harris is the singer, and when the camera turns to him the background is changed into this pink colour with him being the only normal coloured part. This stresses how he is also an important part in the video. Also, when the camera is on him, it cuts to him, whilst he is in the same position, however it is not really noticeable but it is really effective as it cuts in time with the beat. The relationship between the lyrics and the visuals is that they are illustrated and amplified by the visuals. Some of the lyrics that are lip-synched by Dizzee Rascal are related to some of the actions that take place in the video. An example is that because the title of the song is called ‘Come Dance Wiv Me’ the video is set in a club, hence the name of the song. The relationship between the music and the visuals is that at times the video does cut to the beat however there aren’t solo instrumental bits due to the fact that the song contains many electro types of music. Also, the video changes pace with the music because as the music gets to the chorus and when the beat drops, the video becomes a bit more frequent. 

There are a lot of camera shots of Dizzee Rascal and Calvin Harris, as the record company try and promote the single. Dizzee Rascal is wearing stereotypical clothing of a rapper for example the baseball jacket and the jewellery. On the other hand Calvin Harris is wearing fairly smart clothing. Previously Dizzee Rascal has been known to be quite a fierce character having stabbed someone in the past however this video shows him to be quite laid back and more relaxed as he is in a club and enjoying himself.  This video is mainly performance based as well as concept based because there is no real story shown throughout the video.  

To conclude, this video changes Dizzee Rascal in a positive way, as he is becoming more of a mainstream artist rather than a stereotypical rapper. Calvin Harris played a major part in producing the single, which helped in it gaining mainstream success and a UK number one. 

Example - Won't Go Quietly - Textual Analysis

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Example (Elliot Gleave), 29, is an English singer and rapper born in Fulham who is contracted with Data Records. He is well known for his grime, dubstep, hip hop, and electro music which are very modern types of music in this era. He is also the artist for the song ‘Won’t Go Quietly’ which was released at the start of 2010. 

This song positioned Example through the medium of a music video as an artist who can produce a wide range of different music. This song overall made number 6 in the UK’s music charts showing Example’s first appearance in the top 10. So the song itself achieved mainstream success in the short term and established Example as an artist as it made the top 10. ‘Won’t Go Quietly’ is effectively a performance type of music video with a vague story behind it about a woman however this story isn’t really progressed so it’s more of video that just focuses on Example himself whilst showing his fans that they are having a good time. It also has section of lip-synching by Example. The lyrics to this song aren’t very illustrative as there isn’t really an obvious intention. Also, the song was released in January so the song wasn’t exactly positioned as a summer anthem or something similar. The relationship between the music and the visuals is that at the beginning of the video there are flashing lights that flash to the beat but overall there isn’t much to speculate between the music and the visuals. 

The image of Example is promoted heavily throughout the duration of the video. There are many camera shots of him lip-synching the lyrics and constantly performing. The scene and the video is filled with his fans dancing and enjoying his music signifying that his music is good to listen to constructing that Example is a successful musician. The shots of Example in this video are mainly medium shots to close ups are an essential technique to promote the artist and his music. 


At the beginning the video shows that there is a relationship between the lyrics. When he says the word 'she' the woman walks through the door, emphasizing the fact that he is talking about her. This is a constant feature throughout the course of the video, where when he talks about the woman, the camera cuts to her. I also noticed that the majority of the time when the camera cuts to the woman, the pace of the action is slowed down to signify that she is an important character in the video. The mise-en-scene used in this video is both stereotypical and unusual. The song has a dance theme to it hence why it is set in a club with a DJ and people dancing, however the unusual thought is there is a guitar. The perhaps signifies Example to be different and it makes him stand out, emphasizing the fact that his psychographic could be 'the explorer'. Most of the rest of the video is fast paced and there are many frequent cuts that go with the beat as the music is very quick. In some parts of the video, there is an image of Example and you can see his brain. This links in well with the lyrics as they say 'it's just another case of do or die', as the word 'die' is sort of linked to the brain. 

Throughout the video, the woman has been seen as the dominant force however towards the end other people in the club are pushing her around showing that she is vulnerable. 

To conclude, this video is fairly basic and simple and not much thought has been put into it however it is easily accessible. The video on a whole is designed to make people recognize Example as a mainstream artist as he has been known to do grime, dubstep etc. It was also produced so he could breakthrough into the top 10 in the UK Charts which he succeeded in doing so. 

Analyse Album Cover - Nero - Welcome Reality

Nero are an electronic, dubstep, drum and bass act from London that were formed in 2004 consisting of two members, Daniel Stephens and Joe Ray. Vocalist Alana Watson also provides vocals on a number of their songs. Their latest album, ‘Welcome Reality’ which was released on 12^th August 2011 has been signed to MTA Records, owned by Chase & Status. Their album cover (image shown) is a very eye catching one. It looks very similar to a film advertisement, which makes it stand out, and it also makes it unique. They have put credits at the bottom of the cover, which relates to the film advertisement look they are going for. They have used one dominant image, which emphasizes the fact they are promoting a new genre of music (dubstep). There are also two people in the image, which symbolizes the two members of Nero, Daniel Stephens and Joe Ray. The image itself sort of symbolizes discovery and it perhaps suggests that they have finally made it into the ‘big time’ and they have achieved their dream of making it into the music industry. They have also used a big bold title to make it clear that it is their album. The font they have used links well with the image, which I think personally, is really good, as it will appeal to the audience. They haven’t used anything too clever or too fancy, they’ve just used original ideas that have made the cover appealing and unique which has made it successful.

Magazine Cover

On my second attempt on photoshop I was asked to create a magazine cover for an organisation called 'Sporting Guns'. I again used a wide range of techniques that photoshop provides. My main focus was to try and make the writing clear to the audience so they are able to read it so I had to use the correct colours on the text. I also thought that the image of the man holding the gun was quite effective. I was hoping that this image would grab the attention from audience. I copied and pasted the image from google images, put it on photoshop and then had to use the magic wand tool to cut out all of the background so I had the man on his own.

Magazine Cover

Album Cover

I was given an image, a song title and an album title by my teacher. I then had to go on Photoshop and design an album cover with the things I was given. I used a variety of editing techniques such as glow etc. At first I found Photoshop quite confusing and difficult to use but soon after, I managed to get the hang of it and in the end I was happy with my end product.

Album Cover - First Go On Photoshop

Introduction

Welcome to my A2 media project. At AS I produced an opening of a film called 'Flashback' with my other group members, Luke Longman and Callan McCauley. For A2, we will be doing a music video for a song of our choice.